hotel tu refugio
Hotel Tu Refugio is a boutique hotel located in a small Colombian town in the Andes called Guateque. The hotel has been around for almost 50 years and was looking to rebrand in order to help attract new customers that pass through the town. I was brought on to help, and elevated the hotel branding with a new logo and updated promotional materials.
BRAND DESIGN
hotel branding
The creative direction for this project was inspired by the calming flora and warm tones within the hotel. The word “refugio” in Spanish stands for refuge or haven. The goal was to help create that sense of warmth and calm for travelers to be able to feel like they’re somewhere that is like home, but better.
